advertising

Assisted immigration, 1947-75

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  New Zealand is a country of immigrants. Wave after wave of peoples have settled here: Polynesian, British, European, Asian.

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• Page 3 - Leaving the grey UKThe Immigration Branch needed to advertise the assisted immigration scheme as widely as possible and mostly used the classified sections of British

Rail tourism

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  From the late 19th century the expanding rail network opened up exciting leisure and tourism opportunities for ordinary New Zealand families. New Zealand Railways promoted rail holidays through bright, attractive posters and its own popular monthly magazine.

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• Page 5 – Railways Magazine

  During the inter-war years no other monthly magazine matched New Zealand Railways for its commitment to promoting a popular literary culture in New Zealand.

Cook Strait rail ferries

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  On a fine, calm day ‘Cruising on the Interislander’ can be like a luxury Mediterranean cruise. But on a bad day Cook Strait can be one of the world's roughest stretches of water: seasickness, dodgy food and wildcat strikes have all been part of the colourful Cook Strait ferry story.

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• Page 5 - Branding the Cook Strait ferriesFrom 'puke' green to funnells sprouting ferns, the ferries' branding and appearance have had many changes.

Election Days

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  When New Zealanders go to the polls on 26 November 2011, they will continue a 158-year-old tradition of parliamentary democracy in this country. Politics may have changed beyond recognition since 1853, but the cut and thrust of the campaign trail, the power of advertising, and the drama of polling day remain as relevant as ever.

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• Page 5 - Peddling politiciansGiven the printing technology of the time, early election posters and hoardings were inevitably simple.