By the time the second Rangatira entered service in
1972, overnight voyaging no longer appealed to many people.
Advertising
Articles
Assisted immigration, 1947-75
New Zealand is a country of immigrants. Wave after wave of peoples have settled here: Polynesian, British, European, Asian. Read the full article
Page 3 - Leaving the grey UK
The Immigration Branch needed to advertise the assisted immigration scheme as widely as possible and mostly used the classified sections of British
Rail tourism
From the late 19th century the expanding rail network opened up exciting leisure and tourism opportunities for ordinary New Zealand families. New Zealand Railways promoted rail holidays through bright, attractive posters and its own popular monthly magazine. Read the full article
Page 4 - Railways Studios
In 1920 New Zealand Railways established it own Railways Studios – the country’s first outdoor advertising studio. The studios produced posters, pamphlets, maps and pictorial
Page 5 - Railways Magazine
During the inter-war years no other monthly magazine matched New Zealand Railways for its commitment to promoting a popular literary culture in New
Cook Strait rail ferries
On a fine, calm day ‘Cruising on the Interislander’ can be like a luxury Mediterranean cruise. But on a bad day Cook Strait can be one of the world's roughest stretches of water: seasickness, dodgy food and wildcat strikes have all been part of the colourful Cook Strait ferry story. Read the full article
Page 5 - Branding the Cook Strait ferries
From 'puke' green to funnells sprouting ferns, the ferries' branding and appearance have had many changes.
Election Days
When New Zealanders go to the polls on 26 November 2011, they will continue a 158-year-old tradition of parliamentary democracy in this country. Politics may have changed beyond recognition since 1853, but the cut and thrust of the campaign trail, the power of advertising, and the drama of polling day remain as relevant as ever. Read the full article
Page 5 - Peddling politicians
Given the printing technology of the time, early election posters and hoardings were inevitably simple.
