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Gordon Coates
Joseph Gordon Coates, photographed by Stanley Polkinghorne Andrew, circa 3 November 1922.
Gordon Coates Reform Party poster
This Reform Party poster from 1925 illustrates the influence of commercial advertising techniques.
Gordon Coates
Gordon Coates seemed unbeatable. Tall and handsome, this affable war hero embodied modernity – he was the ‘jazz premier’. In 1925’s presidential-style election voters elected to take their ‘Coats off with Coates’.
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