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A vibrant (and tempting) New Zealand Railways poster
Given the printing technology of the time, early election posters and hoardings were inevitably simple.
By the time the second Rangatira entered service in 1972, overnight voyaging no longer appealed to many people.
The National Party's 1975 'dancing Cossacks' advertisement is probably the most famous - or infamous - piece of election advertising in New Zealand's political history.
Cartoon seagulls clinging to the deck of The Lynx are plucked off one by one as it gathers speed.
From 'puke' green to funnells sprouting ferns, the ferries' branding and appearance have had many changes.
Much of the Railways Department’s advertising focussed on promoting family holidays.
In the late 1930s New Zealand Railways strongly promoted its own services in the pages of the New Zealand Railways Magazine.
By 1935 the New Zealand Railways Magazine had grown to 64 pages, promising more ‘travel, sport, humour, thrills’ for its expanding readership.
During the inter-war years no other monthly magazine matched New Zealand Railways for its commitment to promoting a popular literary culture in New Zealand.
In 1920 New Zealand Railways established it own Railways Studios – the country’s first outdoor advertising studio. The studios produced posters, pamphlets, maps and pictorial postage stamps promoting the services of New Zealand Railways.
Newspaper advertisement for The Beatles' concerts in Auckland on 24 and 25 June 1964
The Daylight 'Limited' Express never achieved the iconic status of its overnight counterpart, the Night Limited, but it was a popular feature of the New Zealand Railway's summer timetable in the 1950s.
Johnny Devlin was New Zealand’s answer to Elvis Presley.
Advertisement for French Maid coffee
Magazine advertisement for Amber Tips tea, 1959
The logo for the French Maid Coffee House
This newspaper advertisement from 1949 sought to cash in on the notoriety of the Holmes satchel-snatch case.
As New Zealand had apparently become a modern, progressive society, so too did it have all of the trappings and conveniences that came with such a status.